MBAD6020-L2 Customer Value/Digital World (Fall 2021)
Course Details
Section will be taught totally online with no scheduled class meetings. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account. Visit http://rmu.blackboard.com/ for more information.
Session, Dates: 4 (10/23/2021 - 12/17/2021)
Days: ONLINE
Time: -
Location: Internet/Online
Room:
Seats Available: No Seats 0 Waiting
Credits: 3
Course Description
This course explores how firms develop strategies to create customer value at all customer touchpoints, resulting in effective customer relationship management. Discussions regarding how organizations strategically select, manage, and deploy digital business models for prospering in the global economy are included. Innovative solutions for new and existing business initiatives to leverage enterprise, consumer, and social technologies are examined. Use of systems and business process thinking to create and analyze strategies for technology-enabled organizational and industry transformation will be presented.
3 Credits
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Daria C. Crawley, Ph.D.
crawleyd@rmu.edu
412-397-6379 phone
412-397-2217 fax
Massey Hall 101
Profile
Jill A. Kurp (Maher), Ph.D.
kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile
Acting Associate Dean
Rockwell School of Business
Academic Outreach & Impact Coordinator - SBUS
Rockwell School of Business
Professor of Management
Management
crawleyd@rmu.edu
412-397-6379 phone
412-397-2217 fax
Massey Hall 101
Profile
Jill A. Kurp (Maher), Ph.D.
Chief Academic Outreach and Impact Officer
Academic Outreach and Impact
University Professor of Marketing
Marketing
Director, Center for Sales Excellence
Marketing
kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile