About The Instructor
Session, Dates: 1 (01/13/2014 - 05/03/2014)
Days: T R
Time: 11:00 - 12:15 pm
Location: Moon Campus
Room: Hale Center 304
Seats Available: Course Full, Choose another
This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Jill K. Maher, Ph.D.
University Professor of Marketing
Massey Hall 228