MARK3100-L1 Principles Of Marketing    (Spring 2014)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 2 (01/11/2014 - 03/07/2014)

Days: ONLINE

Time: -

Location: Internet/Online

Room:

Seats Available: 5 Seats

Credits: 3

Course Description

This course is an introductory study of the marketing discipline. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities.

Prerequisite: 30 Credits

About The Instructor

Yanbin Tu, Ph.D.
Associate Professor of Marketing
 Marketing

tu@rmu.edu
412-397-6373 phone
412-397-2172 fax
Massey Hall 227

Profile



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