About The Instructor
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.
Session, Dates: 7 (06/03/2013 - 07/27/2013)
Location: Moon Campus
Seats Available: APPT
This course is a graduate level seminar exploring eCommerce and its application to business and industry. At a macro level, the topics covered will include supply chain applications, business to business applications, retail applications, and industry applications. At a micro level, the topics will include marketing and online consumer behavior issues, security and privacy issues, start-up issues, and technical issues.Students will perform research and deliver a series of white papers and
presentations. Special speakers will present the current state of eCommerce activity within their industry and company.
Alan D. Smith, Ph.D., C.P.G.S.
University Professor of Marketing
Massey Hall 209