About The Instructor
Session, Dates: 1 (01/14/2013 - 05/04/2013)
Location: Moon Campus
Seats Available: APPT
This course is an introductory study of the marketing discipline. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities.
Steven R. Clinton, Ph.D.
Interim Associate Dean for Student Success
School of Business
Associate Professor of Marketing
Department Head, Marketing
Massey Hall 100