MBAD7015-A E-Commerce Seminar (Summer 2013)
This section was canceled as of 05/30/2013
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.

Course Details

Section will be taught totally online with no scheduled class meetings. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account. Visit http://rmu.blackboard.com/ for more information.
Session, Dates: 7 (06/03/2013 - 07/27/2013)
Days: ONLINE
Time: -
Location: Internet/Online
Room:
Seats Available: Canceled as of 05/30/2013
Credits: 3
The following additional fees apply to this section:   Fully Online Fee : $150.00

Course Description

This course is a graduate level seminar exploring eCommerce and its application to business and industry. At a macro level, the topics covered will include supply chain applications, business to business applications, retail applications, and industry applications. At a micro level, the topics will include marketing and online consumer behavior issues, security and privacy issues, start-up issues, and technical issues.Students will perform research and deliver a series of white papers and presentations. Special speakers will present the current state of eCommerce activity within their industry and company.

Prerequisites: MBAP5042 and MBAP5052 or equivalents

Course Materials

Visit the Bookstore. Click for required materials for this course.

About the Instructor(s)

Alan D. Smith, Ph.D., C.P.G.S.
University Professor of Marketing
Marketing

smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile