About The Instructor
Session, Dates: 5 (05/13/2013 - 05/31/2013)
Time: 09:00 - 11:50 am
Location: Moon Campus
Room: Business School 118
Seats Available: 20 Seats
This course involves rethinking traditional marketing practices and increasing the focus on the impact and responsibility in using natural resources. The marketing strategy using sustainable principles and technology to enhance the product life cycle, packaging improvements, assessing competition, and economic factors will be addressed. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in sustainable marketing.
Jill K. Maher, Ph.D.
Interim Department Head, Marketing
University Professor of Marketing
Massey Hall 228