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ARTM3150-B Advertising Design    (Spring 2013)

Course Details
Course Description
About The Instructor

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.

Course Details

Session, Dates: 1 (01/14/2013 - 05/04/2013)

Days: APPT

Time: -

Location: Moon Campus

Room:

Seats Available: APPT

Credits: 3

Course Description

Through lectures, research and studio work, the student will develop an advertising campaign to meet the client's needs. The course requires students to undertake market research and then to create copy and visual concepts to solve advertising problems for products, services, and ideas. Emphasis will be on developing creative concepts for advertising campaigns and the presentation of ideas to clients. Research focus will be on market research, goals and objectives, target audience, creative strategy, competition, media strategy and media used. 3 credits

Prerequisite: ARTM2110

About The Instructor

Ferris W. Crane, M.F.A.
Associate Professor of Media Arts
 Media Arts

crane@rmu.edu
412-397-6883 phone
412-397-6468 fax
Wheatley Center 215

Profile

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.



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