MARK4060-B Sustainable Marketing    (Spring 2013)

Course Details
Course Description
About The Instructor

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.

Course Details

Session, Dates: 1 (01/14/2013 - 05/04/2013)

Days: APPT

Time: -

Location: Moon Campus

Room:

Seats Available: APPT

Credits: 3

Course Description

This course involves rethinking traditional marketing practices and increasing the focus on the impact and responsibility in using natural resources. The marketing strategy using sustainable principles and technology to enhance the product life cycle, packaging improvements, assessing competition, and economic factors will be addressed. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in sustainable marketing.

Prerequisites: MARK3100 and 90 credits

About The Instructor

Gayle J. Marco, Ph.D.
Professor of Marketing
 Marketing

marco@rmu.edu
412-397-6367 phone
412-397-2172 fax
Massey Hall 229

Profile

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.



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