MBAD6605-A International Marketing    (Spring 2013)

Course Details
Course Description
About The Instructor
Course Details

Section will be taught totally online with no scheduled class meetings. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account.
Visit http://rmu.blackboard.com/ for more information.

Session, Dates: 4 (03/09/2013 - 05/04/2013)

Days: ONLINE

Time: -

Location: Internet/Online

Room:

Seats Available: 12 Seats

Credits: 3

The following additional fees apply to this section:   Fully Online Fee : $150.00

Course Description

This course introduces the student to the complex environment of international marketing. The course stresses the culture, legal, political and economic aspects of international marketing, in addition to international marketing policies and strategies. The basic format of the course covers the markets and marketing techniques in the U.S. and foreign markets; such as market entry, product, management, promotion, pricing, distribution, and marketing organization. Skills to identify and evaluate international marketing opportunities are highlighted.

Prerequisites: MBAD6033

About The Instructor

Yun Chu, Ph.D.
Professor of Marketing
 Marketing

chu@rmu.edu
412-397-5462 phone
412-397-2172 fax
Massey Hall 223

Profile



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