MBAD6602-A Sport Marketing/Promotion (Spring 2013)
Course Details
Session, Dates: 3 (01/14/2013 - 03/08/2013)
Days: W
Time: 06:00 - 10:00 pm
Location: Moon Campus
Room: Business School 119
Seats Available: 25 Seats
Credits: 3
Course Description
This course examines theoretical and practical aspects of sport marketing, promotions, public relations, sponsorship and fund-raising. Legal and social issues in the marketing of sports are reviewed. Readings and case studies apply basic marketing concepts to sport and recreation organizations.
Prerequisite: MBAD6033 or permission of Dept. Head.
Prerequisite: MBAD6033 or permission of Dept. Head.
Course Materials
About the Instructor(s)
Artemisia Apostolopoulou, Ph.D.
apostolopoulou@rmu.edu
412-397-6374 phone
412-397-2217 fax
Massey Hall 230
Profile
Department Head, Marketing
Marketing
University Professor of Sport Management and Marketing
Marketing
apostolopoulou@rmu.edu
412-397-6374 phone
412-397-2217 fax
Massey Hall 230
Profile