MBAD6033-L2 Marketing Management    (Fall 2012)

Course Details
Course Description
About The Instructor
Course Details

Section will be taught totally online with no scheduled class meetings. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account.
Visit http://rmu.blackboard.com/ for more information.

Session, Dates: 3 (10/20/2012 - 12/15/2012)

Days: ONLINE

Time: -

Location: Internet/Online

Room:

Seats Available: 8 Seats

Credits: 3

The following additional fees apply to this section:   Fully Online Fee : $150.00

Course Description

This course examines the process of formulating and implementing a marketing strategy to attain organizational goals. Explores the tasks and decisions facing managers for marketing goods and services in today's high change, competitive environment. Emphasis is placed on research, segmentation, target marketing , positioning, development of a marketing mix, and combining of product, pricing, distribution, and promotion strategies needed to sell a product efficiently and effectively. Internal marketing and customer service issues are examined concurrently with all external marketing issues.

Prerequisite: MBAP5072 or equivalent

About The Instructor

Yanbin Tu, Ph.D.
Associate Professor of Marketing
 Marketing

tu@rmu.edu
412-397-6373 phone
412-397-2172 fax
Massey Hall 227

Profile



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