MBAD6088-A Financial Services Marketing (Fall 2012)
Course Details
Section will be taught totally online with no scheduled class meetings. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account. Visit http://rmu.blackboard.com/ for more information.
Session, Dates: 2 (08/25/2012 - 10/19/2012)
Days: ONLINE
Time: -
Location: Internet/Online
Room:
Seats Available: 13 Seats
Credits: 3
The following additional fees apply to this section:
Fully Online Fee
: $150.00
Course Description
This course applies marketing theory and analytical techniques to the financial industry. The structure of the financial industry has significantly changed over the last two decades. The increased role of marketing in financial services intensifies competition, and stimulates financial service innovations. It is crucial for financial services professionals to expand their skill sets and to explore new approaches for successful marketing of their institutions as well as their products and services. An essential part of this course is the development of effective marketing strategies and plans for financial service firms.
Prerequisite: MBAD6033
Prerequisite: MBAD6033
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Yanbin Tu, Ph.D.
tu@rmu.edu
412-397-6373 phone
412-397-2172 fax
Massey Hall 227
Profile
University Professor of Marketing
Marketing
tu@rmu.edu
412-397-6373 phone
412-397-2172 fax
Massey Hall 227
Profile