MARK3150-A Prin Of Channel Mgmt Logistics (Fall 2021)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Session, Dates: 1 (08/30/2021 - 12/17/2021)
Days: M W F
Time: 02:00 - 02:50 pm
Location: Moon Campus
Room: Business School 106
Seats Available: 13 Seats
Credits: 3
Course Description
This course introduces students to channel management concepts (e.g.,conflict, power, financial and product flows) and basic logistics concepts (e.g., inventory considerations, warehousing, transportation). Students will study the close relationship of channel management (i.e., "place") and the movement of goods through these channels.
Prerequisites: MARK2000 3 Credits
Prerequisites: MARK2000 3 Credits
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Alan D. Smith, Ph.D., C.P.G.S.
smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile
University Professor of Marketing
Marketing
smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile