SPMG3402-A Sport Marketing (Spring 2021)
Course Details
Session, Dates: 1 (01/19/2021 - 04/30/2021)
Days: T R
Time: 11:00 - 12:15 pm
Location: Moon Campus
Room: Hale Center 207
Seats Available: 8 Seats
Credits: 3
Virtual Rotation (details)
Course Description
This course provides the student with an in-depth view of the marketing practices, procedures, and operations of professional, college, and recreational sport organizations and enterprises. The course is designed to familiarize students with the challenges of marketing sport organizations and assist them in refining marketing skills as they relate to the sport industry. Emphasis is placed on the manipulation of each element of the marketing mix as it applies to various sport settings with special focus on the promotional mix, market research, sponsorship, and fund-raising. 3 credits
Prerequisites: MARK3100, 45 credits, and SPMG1011 or COMM3050 or SOCI1010
Prerequisites: MARK3100, 45 credits, and SPMG1011 or COMM3050 or SOCI1010
Course Materials
About the Instructor(s)
John S. Clark, Ph.D.
clarkj@rmu.edu
412-397-6378 phone
412-397-2217 fax
Massey Hall 325
Profile
University Professor of Sport Management and Marketing
Marketing
clarkj@rmu.edu
412-397-6378 phone
412-397-2217 fax
Massey Hall 325
Profile