MARK4050-A International Marketing (Spring 2021)

Course Details

***This course is part of a Faculty Led Education Abroad Program (FLEAP) For application instructions, visit "Instructor permission" is required.
Session, Dates: 5 (03/08/2021 - 04/30/2021)
Days: W
Time: 03:00 - 03:50 pm
Location: Moon Campus
Room: Business School 106
Seats Available: 11 Seats
Credits: 3
Virtual Rotation (details)

Course Description

International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.

Prerequisite: MARK2000 (MARK3100)

About the Instructor(s)

James R. Shock, D.B.A.
Associate Professor of Marketing
412-397-5487 phone
412-397-2172 fax
Massey Hall 222