COMM4050-A Interact Advertising Campaigns (Spring 2021)

Course Details

Session, Dates: 1 (01/14/2021 - 04/30/2021)
Days: T R
Time: 02:00 - 03:15 pm
Location: Moon Campus
Room: Hale Center 207
Seats Available: 5 Seats
Credits: 3

Course Description

This course focuses on the theories, issues, strategies, and tactics for creating interactive advertising and public relations messages. The course provides students with the opportunity to evaluate, discuss, and integrate areas critical to understanding and utilizing the various key elements associated with interactive advertising, as well as the opportunity to actually design an interactive advertising campaign.

Prerequisites: COMM2000 or COMM2015 and CSCM2040 or CSHR2040

About the Instructor(s)

Chen Yang, Ph.D.
Assistant Professor of Communication
Communication and Organizational Leadership
412-397-6469 fax
Wheatley Center 230