COMM4050-A Interact Advertising Campaigns (Spring 2021)
Course Details
Session, Dates: 1 (01/19/2021 - 04/30/2021)
Days: T R
Time: 02:00 - 03:15 pm
Location: Moon Campus
Room: Hale Center 301
Seats Available: 3 Seats
Credits: 3
Course Description
This course focuses on the theories, issues, strategies, and tactics for creating interactive advertising and public relations messages. The course provides students with the opportunity to evaluate, discuss, and integrate areas critical to understanding and utilizing the various key elements associated with interactive advertising, as well as the opportunity to actually design an interactive advertising campaign.
Prerequisites: COMM2000 or COMM2015 and CSCM2040 or CSHR2040
Prerequisites: COMM2000 or COMM2015 and CSCM2040 or CSHR2040
Course Materials
About the Instructor(s)
Chen Yang, Ph.D.
yangc@rmu.edu
412-397-6849 phone
412-397-6469 fax
Wheatley Center 230
Profile
Associate Professor of Communication
Communication and Organizational Leadership
yangc@rmu.edu
412-397-6849 phone
412-397-6469 fax
Wheatley Center 230
Profile