MARK3700-A Marketing Research (Fall 2020)
Course Details
Section will be taught totally online with no scheduled class meetings. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account. Visit http://rmu.blackboard.com/ for more information.
Session, Dates: 2 (08/29/2020 - 10/23/2020)
Days: ONLINE
Time: -
Location: Internet/Online
Room:
Seats Available: Course Full, Choose another
Credits: 3
Course Description
This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Prerequisites: MARK2000 (MARK3100), and STAT2110 or MGMT2100
Prerequisites: MARK2000 (MARK3100), and STAT2110 or MGMT2100
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Yun Chu, Ph.D.
chu@rmu.edu
412-397-5462 phone
412-397-2172 fax
Massey Hall 228
Profile
Professor of Marketing
Marketing
chu@rmu.edu
412-397-5462 phone
412-397-2172 fax
Massey Hall 228
Profile