Reputation Management utilizes case study analyses to examine, identify and apply relationship theories and strategies. Through the critical exploration and critique of visual, aural and written communications in traditional and digital media contexts, students detennine congruence of the mission and core values with communication practices. Students learn reputation repair strategies, reputation enhancement/maintenance strategies designed to strengthen social networks, trust and reciprocity, and support stakeholders with shared norms and values.

Prerequisites: CSCM1030 or CSHR1030 and CSCM2040 or CSHR2040