Fashion, Culture and Public Relations: Parisian Style is designed to expose students to intercultural communication theory through the context of the fashion industry in Paris, France. The domestic classroom experience will focus on intercultural communication competence and an understanding of feminist theory and the relationship of fashion to gender identify, power and equality. The Parisian cultural characteristics such as family, economic and political systems, technology, family, religion will also be explored. The history of the Parisian fashion industry and its impact on the global fashion industry will be studied and the importance of the public relations function in the branding, marketing and audience appeal of fashion products will be explored.

Prerequisite: Instructor permission required