COMM2015-A Fundamentals Of Advertising (Fall 2019)

Course Details

Section will be taught totally online with no scheduled class meetings. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account. Visit http://rmu.blackboard.com/ for more information.
Session, Dates: 1 (08/26/2019 - 12/13/2019)
Days: ONLINE
Time: -
Location: Internet/Online
Room:
Seats Available: Course Full, Choose another
Credits: 3

Course Description

This course is designed to give students historical and theoretical overview of the advertising field using lecture, discussion, and environmental scanning of existing campaigns. It introduces students to the practice of advertising industry and provides a foundation for understanding what advertising is and how it developed to its current state, what it tries to accomplish, how it works, and how it can affect society. This course provides the basis for further courses students take in the advertising sequence.

About the Instructor(s)

Chad M. Wertley, Ph.D.
Assistant Professor of Communication
Communication

Coordinator, Communication Skills, Communication
Communication

wertley@rmu.edu
412-397-6478 phone
412-397-6468 fax
Wheatley Center 214
Profile