MBAD6020-A Customer Value/Digital World (Fall 2019)
Course Details
Session, Dates: 3 (08/26/2019 - 10/18/2019)
Days: M
Time: 06:00 - 10:00 pm
Location: Moon Campus
Room: Business School 119
Seats Available: 12 Seats
Credits: 3
Course Description
This course explores how firms develop strategies to create customer value at all customer touchpoints, resulting in effective customer relationship management. Discussions regarding how organizations strategically select, manage, and deploy digital business models for prospering in the global economy are included. Innovative solutions for new and existing business initiatives to leverage enterprise, consumer, and social technologies are examined. Use of systems and business process thinking to create and analyze strategies for technology-enabled organizational and industry transformation will be presented.
Course Materials
About the Instructor(s)
Daria C. Crawley, Ph.D.
crawleyd@rmu.edu
412-397-6379 phone
412-397-2217 fax
Massey Hall 101
Profile
Jill A. Kurp (Maher), Ph.D.
kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile
Acting Associate Dean
Rockwell School of Business
Academic Outreach & Impact Coordinator - SBUS
Rockwell School of Business
Professor of Management
Management
crawleyd@rmu.edu
412-397-6379 phone
412-397-2217 fax
Massey Hall 101
Profile
Jill A. Kurp (Maher), Ph.D.
Chief Academic Outreach and Impact Officer
Academic Outreach and Impact
University Professor of Marketing
Marketing
Director, Center for Sales Excellence
Marketing
kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile