MARK3700-A Marketing Research (Fall 2013)
Course Details
Session, Dates: 1 (08/26/2013 - 12/14/2013)
Days: T R
Time: 09:30 - 10:45 am
Location: Moon Campus
Room: Hale Center 209
Seats Available: 5 Seats
Credits: 3
Course Description
This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)
Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Jill A. Kurp (Maher), Ph.D.
kurp@rmu.edu
412-397-6365
Lafayette Center 117
Profile
Chief Academic Outreach and Impact Officer
Collaborative Learning Institute
University Professor of Marketing
Marketing
Director, Center for Sales Excellence
Marketing
kurp@rmu.edu
412-397-6365
Lafayette Center 117
Profile