Majors and Degrees

MARK2000 - Principles Of Marketing

Summer 2021

This course is an introductory study of the marketing discipline. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities.
3 Credits

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK2000
Page 1 of 1
Credits: 3
Days: W
Location: Moon
Room: Hale Center 301
Time: 06:00-10:00 pm
Instructor: Kiggins
Session: 5 (06/14 - 08/06/21)
Term: Summer 2021

Credits: 3
Days: M W F
Location: Moon
Room: Yorktown Hall FRS
Time: 10:00-10:50 am
Instructor: Jones
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021

Credits: 3
Days: T
Location: Moon
Room: Yorktown Hall FRS
Time: 06:00-08:50 pm
Instructor: ** Staff **
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021

Credits: 3
Days: APPT
Location: Moon
Room:
Time: -
Instructor: ** Staff **
Session: 3 (08/30 - 10/22/21)
Term: Fall 2021

Credits: 3
Days:
Location: Moon
Room: Yorktown Hall WST
Time:
Instructor: Chu
Session:
as of 20-JUL-21
Term: Fall 2021

Credits: 3
Days: M W F
Location: Moon
Room: Yorktown Hall FRS
Time: 11:00-11:50 am
Instructor: Jones
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021

Credits: 3
Days: M W F
Location: Moon
Room: Yorktown Hall FRS
Time: 01:00-01:50 pm
Instructor: Jones
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021