Undergraduate Degrees, Majors and Concentrations

MARK4265 - Crm & Marketing Analytics

Summer 2021

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025
3 Credits

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK4265
Page 1 of 1
Credits: 3
Days: T R
Location: Moon
Room: Yorktown Hall WST
Time: 03:30-04:45 pm
Instructor: Chu
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025 3 Credits

Credits: 3
Days: M W F
Location: Moon
Room: Upmc Events Center HL5
Time: 11:00-11:50 am
Instructor: Tu
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025 3 Credits