Undergraduate Degrees, Majors and Concentrations

MARK3900 - Consumer Behavior

Summer 2021

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK2000, MARK3700, PSYC1010 (PSYC1015) and SOCI1010 (SOCI1025)
3 Credits

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3900
Page 1 of 1
Credits: 3
Days: T R
Location: Moon
Room: Hale Center 301
Time: 11:00-12:15 pm
Instructor: Chu
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021
Prerequisites: MARK2000, MARK3700, PSYC1010 (PSYC1015) and SOCI1010 (SOCI1025) 3 Credits