Undergraduate Degrees, Majors and Concentrations

MARK3700 - Marketing Research

Summer 2021

This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Prerequisites: MARK2000 (MARK3100), and STAT2110 or MGMT2100
3 Credits

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3700
Page 1 of 1
Credits: 3
Days: T R
Location: Moon
Room: Yorktown Hall WST
Time: 09:30-10:45 am
Instructor: Chu
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021
Prerequisites: MARK2000 (MARK3100), and STAT2110 or MGMT2100 3 Credits