Undergraduate Degrees, Majors and Concentrations

MBAD6020 - Customer Value/Digital World

Fall 2019

This course explores how firms develop strategies to create customer value at all customer touchpoints, resulting in effective customer relationship management. Discussions regarding how organizations strategically select, manage, and deploy digital business models for prospering in the global economy are included. Innovative solutions for new and existing business initiatives to leverage enterprise, consumer, and social technologies are examined. Use of systems and business process thinking to create and analyze strategies for technology-enabled organizational and industry transformation will be presented.
3 Credits

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MBAD6020
Page 1 of 1
Credits: 3
Days: M
Location: Moon
Room: Business School 119
Time: 06:00-10:00 pm
Instructor: Crawley, Kurp
Session: 3 (08/26 - 10/18/19)
Term: Fall 2019