Undergraduate Degrees, Majors and Concentrations

COMM4800 - Media Management

Summer 2019

This course, a capstone course in the communication sequence, requires students to confront issues in broadcast, corporate, and non-profit environments from the viewpoint of the media manager-producer. Topics include facility planning; the impact of developing technologies and trends; project administration; and such issues as producer roles, audience analysis, proposal writing, budgets, funding, research, talent selection, scheduling, ethics, liability, copyright, and regulatory bodies (the FCC and BMI/ASCAP). Media distribution and marketing are examined, including transmission modes, duplication, market share, rating point systems, evaluations. Academic Media Center projects are used as case analyses and hands-on experiences for the class.
Prerequisite: 90 credits, including 30 in the major and CSCM1030 (COSK2220) or CSHR1030 (COSK2225)
3 Credits

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with COMM4800
Page 1 of 1
Credits: 3
Days: T
Location: Moon
Room: Hale Center 303
Time: 06:00-08:50 pm
Instructor: Kiggins
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020
Prerequisite: 90 credits, including 30 in the major and CSCM1030 (COSK2220) or CSHR1030 (COSK2225)
This course satisfies part of the Communication Skills graduation requirement.