Undergraduate Degrees, Majors and Concentrations

HSAM4800 - Marketing For Hlthcr Organizat

Fall 2020

In this course students examine the essentials of how health care organizations market their existing services or create new services to meet the needs of the consumer. The course will cover the fundamentals of marketing and its use and relevance in healthcare services. Consumer driven healthcare is the order of the day and strategic marketing plays a key role in not only identifying the needs of the customer but also creating a framework for the organization to continuously evolve internally. Students will examines how consumers make health services purchasing decisions, market identification and mechanisms that positively influence employers, consumers, physicians, and others in the system. The course will provide knowledge about how organizations demonstrate value to those in need of health care, particularly in the emerging era of patient-centered, value driven health care.
Prerequisite: HSAM2300 & HSAM2350
3 Credits

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