Undergraduate Degrees, Majors and Concentrations

MARK3300 - Product & Brand Management
Summer 2019

Brand managers are at the heart of successful organizations. They are by nature entrepreneurs and "run" a small business and, and generally have profit and loss responsibility. The goal of this course is to prepare students to build brands and create an enduring advantage for their brands in the marketplace. The functions of product management and category management will also be covered, as conceptually they share many of the functions of a brand manager.
Prerequisite: MARK2000
3 Credits

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Day Codes
 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3300
MARK3300-A Managing and Selling Of Brands
Full     Credits: 3 Days: M W F
       Location: Moon Room: Hale Center 307
    Time: 03:00-03:50 pm Instructor: Shock
    Session: 1 (08/26 - 12/13/19) Term: Fall 2019
            More Info!
      Prerequisite: MARK2000