Course Catalog

SPMG3402 - Sport Marketing

Spring 2020

This course provides the student with an in-depth view of the marketing practices, procedures, and operations of professional, college, and recreational sport organizations and enterprises. The course is designed to familiarize students with the challenges of marketing sport organizations and assist them in refining marketing skills as they relate to the sport industry. Emphasis is placed on the manipulation of each element of the marketing mix as it applies to various sport settings with special focus on the promotional mix, market research, sponsorship, and fund-raising. 3 credits
Prerequisites: MARK3100, 45 credits, and SPMG1011 or COMM3050 or SOCI1010
3 Credits

Important: Registration Information

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with SPMG3402
Page 1 of 1
Credits: 3
Days: T R
Location: Moon
Room: Yorktown Hall FRS
Time: 02:00-03:15 pm
Instructor: Apostolopoulou
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021
Prerequisites: MARK3100, 45 credits, and SPMG1011 or COMM3050 or SOCI1010