Course Catalog

MARK3600 - Integrated Marketing Commun

Spring 2020

One of Marketing?s functions is to communicate to a target market. Integrated Marketing Communications examines this Marketing function using the current audience contact tools, encompassing digital marketing (Internet/Social Media/Mobile), Broadcast Media, Print Media, Public Relations/Publicity, Point-of-Purchase, Out-of-Home media, Personal Selling, Sales Promotion, Direct Marketing, Word of Mouth, Events & Sponsorships, and Product Placements/Branded Entertainment. These tools are used for the following IMC programs: digital, advertising, direct marketing, sales promotion, PR/Publicity, and Personal Selling. The class works in a team environment, solving IMC issues for actual companies, combining creative and business elements.
Prerequisite: MARK2000 (MARK3100)
3 Credits

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