Course Catalog

MARK3300 - Managing and Selling Of Brands

Spring 2020

Brand managers are at the heart of successful organizations. They are by nature entrepreneurs and "run" a small business and, and generally have profit and loss responsibility. The goal of this course is to prepare students to build brands and create an enduring advantage for their brands in the marketplace. The functions of product management and category management will also be covered, as conceptually they share many of the functions of a brand manager.
Prerequisite: MARK2000
3 Credits

Important: Registration Information

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3300
Page 1 of 1
Credits: 3
Days: M W F
Location: Moon
Room: Upmc Events Center HL5
Time: 09:00-09:50 am
Instructor: Shock
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021
Prerequisite: MARK2000 3 Credits.

Credits: 3
Days: M W F
Location: Moon
Room: Upmc Events Center HL5
Time: 10:00-10:50 am
Instructor: Shock
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021
Prerequisite: MARK2000 3 Credits.