Course Catalog

ARTM3140 - Corporate Identity Design

Spring 2020

This course explores the use of type and symbols for the development of identifying long-term marks for various clients [ product, service or company ]. We develop corporate identity systems from concept to print package for each project assignment. Students create corporate and brand identities and then apply them to products, services, environments, and communications. By working on one major identity assignment, students explore different kinds of identity, monolithic, endorsed, and branded. Students follow the following stages - investigation, design brief, developing the design idea, working out the program, and finally implementation. Students create and produce a full corporate identity system with accompanying manual.
Prerequisites: ARTM3110 and CSCM1030 (COSK2220) or CSHR1030 (COSK2225)
3 Credits

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Schedule Book for All Active and Available Future Terms, Course starting with ARTM3140
Page 1 of 1
Credits: 3
Days: T
Location: Moon
Room: Wheatley Center 143
Time: 09:30-12:15 pm
Instructor: Willis
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021
Prerequisites: ARTM3110 and CSCM1030 (COSK2220) or CSHR1030 (COSK2225)
This course satisfies part of the Communication Skills graduation requirement.