Undergraduate Degrees, Majors and Concentrations

MARK4400 - Marketing Mgmt Simulations

Summer 2019

This course replicates the decision-making process required of marketing managers under dynamic and competitive conditions. The student contributes as a member of a team (company) which makes decisions on many variables including pricing, distribution, production scheduling, advertising, sales force allocation, purchases of marketing research data, etc. Team decisions are evaluated by a computer model and the results of each team's decisions are reflected in terms of sales, market share, profitability, and other measures.
Prerequisites -- MARK3100 and 90 Credits.
3 Credits

Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...Registration Help

 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK4400
No Courses Found