Undergraduate Degrees, Majors and Concentrations

MARK3900 - Consumer Behavior

Summer 2019

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK2000 (MARK3100), MARK3700, PSYC1010 and SOCI1010
3 Credits

Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...Registration Help

 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3900
Page 1 of 1
Credits: 3
Days: M W F
Location: Moon
Room: Hale Center 207
Time: 01:00-01:50 pm
Instructor: Marco
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020
Prerequisites: MARK2000, MARK3700, PSYC1010 (PSYC1015) and SOCI1010 (SOCI1025)