Undergraduate Degrees, Majors and Concentrations

MARK3300 - Product & Brand Management

Summer 2019

Brand managers are at the heart of successful organizations. They are by nature entrepreneurs and "run" a small business and, and generally have profit and loss responsibility. The goal of this course is to prepare students to build brands and create an enduring advantage for their brands in the marketplace. The functions of product management and category management will also be covered, as conceptually they share many of the functions of a brand manager.
Prerequisite: MARK2000
3 Credits

Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...Registration Help

 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3300
Page 1 of 1
Credits: 3
Days: M W F
Location: Moon
Room: Business School 106
Time: 11:00-11:50 am
Instructor: Shock
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020
Prerequisite: MARK2000

Credits: 3
Days: M W F
Location: Moon
Room: Business School 106
Time: 10:00-10:50 am
Instructor: Shock
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020
Prerequisite: MARK2000