Undergraduate Degrees, Majors and Concentrations

MARK2000 - Principles Of Marketing

Summer 2019

This course is an introductory study of the marketing discipline. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities.
3 Credits

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK2000
Page 1 of 1
Credits: 3
Days: T
Location: Moon
Room: Hale Center 209
Time: 06:00-08:50 pm
Instructor: ** Staff **
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020

Credits: 3
Days: M W F
Location: Moon
Room: Hale Center 204
Time: 02:00-02:50 pm
Instructor: Marco
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020

Credits: 3
Days: T R
Location: Moon
Room: Hale Center 209
Time: 09:30-10:45 am
Instructor: ** Staff **
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020

Credits: 3
Days: M W F
Location: Moon
Room: Hale Center 209
Time: 10:00-10:50 am
Instructor: Marco
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020

Credits: 3
Days: M W F
Location: Moon
Room: Hale Center 301
Time: 11:00-11:50 am
Instructor: Marco
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020

Credits: 3
Days: M W F
Location: Moon
Room: Hale Center 204
Time: 01:00-01:50 pm
Instructor: Jones
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020