Undergraduate Degrees, Majors and Concentrations

HTMG3020 - Hospit/Tourism Market/Sales

Summer 2019

This course examines the various aspects of marketing within the hospitality and tourism industry. Emphasis will be placed on marketing concepts from a managerial point of view. Areas analyzed include the product, the marketing process, competition, cost effectiveness, and other forces which influence the hospitality tourism industry today. Students are expected to complete projects that apply theory to an existing food service, lodging, or tourism establishment by means of group projects and present the results in written and oral form to the establishment. Convention sales is included in the course.
3 Credits

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with HTMG3020
Page 1 of 1
Credits: 3
Days: M W F
Location: Moon
Room: Hale Center 302
Time: 10:00-10:50 am
Instructor: Mills
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020