Undergraduate Degrees, Majors and Concentrations

HSMG4200 - Strategic Planng/Marketing Hc

Summer 2019

This course (Strategic Planning and Marketing in Health Care) focuses on planning and marketing programs which enhance productive relationships with both internal and external customers and their families. The course explores a variety of environmental factors which affect the delivery of health services at all levels, and discuss planning and marketing approaches/techniques to best meet the needs of the community served. Strategic planning tools and survey design techniques are used to develop and formulate feasible plans for the maximization of resources and to enhance quality patient care and customer services within health services organizations.
Prerequisite: HMSG2300
3 Credits

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