• Oh, J. & Sundar, S. S. (forthcoming). How does interactivity persuade? An experimental test of interactivity on cognitive absorption, elaboration, and attitudes. Journal of Communication.

  • Oh, J., Chung, M-. Y., & Han, S. Y. (2014). The more control, the better? The effects of user control on movie trailer immersion and enjoyment. Journal of Media Psychology: Theories, Methods, and Applications, 26(2), 81-91.

  • Sundar, S. S., Bellur, S., Oh, J., Jia, H. & Kim, H. S. (in press). Theoretical Importance of Contingency in Human-Computer Interaction: Effects of Message Interactivity on User Engagement. Communication Research.

  • Sundar, S.S., Bellur, S., Oh, J., Xu, Q., Jia, H. (2014). User Experience of on-screen interaction techniques: An experimental investigation of clicking, sliding, zooming, hovering, dragging, and flipping.Human-Computer Interaction 29 (2), 109-152.
  • Oh, J., Robinson, H. R., & Lee, J. Y. (2013). Page flipping vs. clicking: The impact of naturally mapped interaction technique on user learning and attitudes. Computers in Human Behavior, 29 (4), 1334 – 1341.
  • Sundar, S. S., Oh, J., Kang, H., & Sreenivasan, A. (2013). How does technology persuade? Theoretical mechanisms for persuasive technologies. In J. P. Dillard & L. Shen (Eds.), The SAGE Handbook of Persuasion (2nd ed.):Developments in Theory and Practice (pp. 388-404). Thousand Oaks, CA: Sage Publications.